inSparc was born of our passion to harness the power of digital technology to design products and services that spark a relationship with your audience.

Whether you are leading change in communities and institutions or nurturing a startup, we customize a design thinking approach that helps you deepen your relationship with those you serve.

We are transitioning from digital strategy services to working exclusively with designing Augmented and Virtual Reality experiences, so feel free to get in touch with any questions you may have on understanding these new technologies.

And, we love every minute of working it out with you.





People remember how you make them feel.

Audiences today look for brands that understand them and offers products and services that match their lifestyles. That’s why we align our design thinking process to help you create digital experiences that sparc the right relationship with your audience.

We are transitioning from digital strategy services to working exclusively with designing Augmented and Virtual Reality experiences, so feel free to get in touch with any questions you may have on understanding these new technologies.

One size does not fit all

No matter what digital medium you use, you need a strategy to design an user-centric experience.

Here is how we help you work out what you need



Keeping up with digital trends is what we do for fun. To lay the right foundation, we research and analyze what your brand and your audience requires of a digital experience



We translate strategy in to a compelling brand user experiences by designing, prototyping and developing all parts of the digital experience 

Keeping up with digital trends is what we do for fun. To position you, we research and analyze what your brand and your audiences require of a digital experience.


The bigger picture. A digital strategy aligns your brand's goals with the opportunities you have to harness the power of digital media platforms for marketing and communications, and thereby improve brand performance


Moving beyond pretty pictures and words, we can bring your digital strategy to life with the help of the inSparc team and our Partners. If you like to keep it in-house, we can help you transition and train your team to manage your strategy



Our digital adventures began in film, sparking a journey of growth that challenged us to get creative with service design, and brings us, today, to a crafting engaging experiences that enhance products and services on digital platforms.



We are a growing team of design thinkers, technologists, and dreamers with a common love of innovation - we like to experiment with design, technology and its relationship with people. 

manik circle insparc site.png

strategist / founder

from documentary film to transformative service design to digital experience design, Manik’s has worked with international orgs and Canadian startups and businesses.


making beautiful things that make people think. wild green places. chocolate, always eat the chocolate.

rising sparcs

In the past our we’ve immersed our interns into UX research and product design techniques to help emerging professionals leave with a valuable skill set. Get in touch if you are curious about gaining hands on experience in digital design.



bodies-cities / interactive virtual reality experience

Interactive VR Exhibit, 2018

Adopting user-centered research methods with urban residents, the bodies-cities project explored how virtual reality spaces can present the complexity of the relationship between humans and their urban spaces. Based on experiences in St. James Town in Toronto, Canada, the findings were co-designed into a virtual reality walk through parallel worlds: real world site and the experiential worlds shared by residents.

Methods/Tools: interviews, embodied mapping through walkabouts, paper mapping, reflection, collaborative storyboarding for VR, interaction design, photogrammetry, Unity game engine.


edu-tech | Winner of the Google Game Change Award 2016

Mapping the Digital Experience, 2015

The Challenge: Knowledgehook provides Ontario schools with an Instructional Guidance System (IGS) that uses engaging assessments to unlock insights and expert guidance for math teachers. We facilitated sessions that positioned Kh in the edutech sector and prioritized a brand strategy, mapped customer journeys, and analyzed audiences to inform the development of Kh’s core product - math learning application used in Ontario schools.

"Prior to my engagement with inSparc, I thought the word "brand" was a fluffy buzz word.  They proved me wrong and paved the way to understanding how to build a brand that people trust and love, something we aspire to doing everyday." - Travis Ratnam, CEO, Knowledgehook

artless hub

creative community for adults

Brand strategy & Service Design, 2014


What better way to kick-off than with what you love? Artless Hub operated between 2014 - 2017, and was a Toronto based art studio and creative community that helped adults explore their creative side.

What we did

  • Facilitated sessions to identify brand essence and purpose.

  • Analysed trends and signals and audience analysis to identify core services.

  • Mapped the integration of brand strategy with services offered and internal operations.

  • Identified new product/service offerings: workshops, socials and membership plans.

“inSparc's brand strategy identification and transition tools helped us align operations strategy to reflect what the Artless brand stands for. We changed our approach across communications, marketing, admin and membership services, and increased our customer base” - Matt Kim, Founder, Artless Hub 






For us, the first spark begins with you.

We believe the fusion of our expertise and your aspirations is what creates a digital relationship that places your brand at the heart of a lifestyle.

 We don't let distance get in the way and offer virtual and in-person consultations. 

If you are ready to build a relationship that helps you grow, we are ready for you.







Drop  a message here