WHAT SPARCS US
inSparc was born of our passion to harness the power of digital technology to create powerful brand experiences.
Whether you are leading change in communities and institutions, or nurturing a startup, we customize a design thinking approach that helps you find ways to spark a relationship your audience will love.
And, we love every minute of working it out with you.
THE INSPARC EXPERIENCE
People remember how you make them feel.
This is why we align our design thinking process to your brand aspirations and create digital experiences that sparc the right relationship with your audience.
Audiences today look for brands that understand them, relate to who they are, and offers products and services that meet their lifestyle demands. With the digital marketplace offering so many options to nurture this relationship, we help you design a digital strategy that covers everything from planning your entry in to the digital marketplace, to optimizing your brand performance.
One size does not fit all
The scope of your digital strategy may vary.
It maybe as simple as a content strategy aimed at engaging a new audience, or as complex as a multi-platform strategy that creates a powerful brand experience, including everything from web development to specialized apps to off-line brand experiences. The kind of strategy you need depends on what your brand hopes to achieve..
Here is how we help you work out what you need
Keeping up with digital trends is what we do for fun. To lay the right foundation, we research and analyze what your brand and your audience requires of a digital experience
We translate strategy in to a compelling brand user experience by designing, prototyping and developing all parts of the digital experience
The bigger picture. A digital strategy aligns your brand's goals with the opportunities you have to harness the power of digital media platforms for marketing and communications, and thereby improve brand performance
Moving beyond pretty pictures and words, we can bring your digital strategy to life with the help of the inSparc team and our Partners. If you like to keep it in-house, we can help you transition and train your team to manage your strategy
Our digital adventures began in film, sparking a journey of growth that challenged us to get creative with brand and business strategy, and now brings us full circle to our passion for crafting digital experiences.
We are a growing team of design thinkers, technologists, and dreamers with a common love of innovation - we like to experiment with design, technology and its relationship with people.
WHAT WE'VE DONE
creative community for adults
Building a community for creative play
What better way to kick-off than with what you love? Artless Hub operated between 2014 - 2017, and was a Toronto based art studio and creative community that helped adults explore creative side. Being similarly inclined ourselves, we could not resist the challenge of developing a strategy to make creative play a lifestyle choice for Torontonians.
What we did
Facilitated sessions to identify brand essence, identity, purpose and values.
Conducted audience analysis to define the value proposition.
Mapped brand value to operations strategy and developed tools for managing the transition from workshop event space to a community.
Identified product/service offerings: workshops, socials and memberships.
Identifying our brand story and values gave us clarity on how we wanted to proceed. inSparc's brand strategy identification, and the management tools they helped us create, helped us align operations strategy to reflect what we felt was our commitment to the Artless brand. We changed our approach across communications, marketing, admin and membership services, and increased our customer base - Matt Kim, Founder, Artless Hub
edu-tech | Winner of the Google Game Change Award 2016
What we did: Brand Identification
The Challenge: Knowledgehook provides Ontario schools with an Instructional Guidance System (IGS) that uses engaging assessments to unlock insights and expert guidance for math teachers. In 2014-15, we facilitated a brand identification sessions that included reflecting on their positioning within the edutech industry, audience analysis, emotional design drivers and set brand values. The process influenced the early stage growth of this disruptive Canadian start up.
"Prior to my engagement with inSparc, I thought the word "brand" was a fluffy buzz word. They proved me wrong and paved the way to understanding how to build a brand that people trust and love, something we aspire to doing everyday." - Travis Ratnam, CEO, Knowledgehook
READY TO SPARC?
For us, the first spark begins with you.
We believe the fusion of our expertise and your aspirations is what creates a digital relationship that places your brand at the heart of a lifestyle.
We don't let distance get in the way and offer virtual and in-person consultations.
If you are ready to build a relationship that helps you grow, we are ready for you.
Drop a message here