bodies-cities / interactive virtual reality experience

Interactive VR Exhibit, 2018

Adopting user-centered research methods with urban residents, the bodies-cities project explored how virtual reality spaces can present the complexity of the relationship between humans and their urban spaces. Based on experiences in St. James Town in Toronto, Canada, the findings were co-designed into a virtual reality walk through parallel worlds: real world site and the experiential worlds shared by residents.

Methods/Tools: interviews, embodied mapping through walkabouts, paper mapping, reflection, collaborative storyboarding for VR, interaction design, photogrammetry, Unity game engine.


edu-tech | Winner of the Google Game Change Award 2016

Mapping the Digital Experience, 2015

The Challenge: Knowledgehook provides Ontario schools with an Instructional Guidance System (IGS) that uses engaging assessments to unlock insights and expert guidance for math teachers. We facilitated sessions that positioned Kh in the edutech sector and prioritized a brand strategy, mapped customer journeys, and analyzed audiences to inform the development of Kh’s core product - math learning application used in Ontario schools.

"Prior to my engagement with inSparc, I thought the word "brand" was a fluffy buzz word.  They proved me wrong and paved the way to understanding how to build a brand that people trust and love, something we aspire to doing everyday." - Travis Ratnam, CEO, Knowledgehook

artless hub

creative community for adults

Brand strategy & Service Design, 2014


What better way to kick-off than with what you love? Artless Hub operated between 2014 - 2017, and was a Toronto based art studio and creative community that helped adults explore their creative side.

What we did

  • Facilitated sessions to identify brand essence and purpose.

  • Analysed trends and signals and audience analysis to identify core services.

  • Mapped the integration of brand strategy with services offered and internal operations.

  • Identified new product/service offerings: workshops, socials and membership plans.

“inSparc's brand strategy identification and transition tools helped us align operations strategy to reflect what the Artless brand stands for. We changed our approach across communications, marketing, admin and membership services, and increased our customer base” - Matt Kim, Founder, Artless Hub